The impact of water scarcity is rapidly increasing. Currently, only 20% of the wastewater is treated globally before discharging back into the water bodies. An old-school approach to wastewater management has caused an irreversible negative impact on our ecosystem. Firms are constantly struggling to keep up with environmental regulations and meeting stakeholder demands. As water demand and supply are becoming increasingly aggravated, it has become crucial for the firms to reconceptualize and see these challenges as a growth opportunity. As of now the common drivers for the companies to treat industrial wastewater is often tied to regulatory compliance. This article will highlight some of the key advantages of treating wastewater beyond regulatory compliance.